If being proactive about your health could be as easy as going to the spa, wouldn’t we all be at our best? Dr. Allison McCallum thought so. After 27 years of practicing family medicine, she wanted to provide preventive health care and strategies, as well as spa services so clients could look and feel their best - inside and out. Breakhouse worked with Dr. McCallum to build an integrated brand through the design of her logo and identity, website and, of course, the space itself. Our approach was to create an environment that balanced professionalism and approachability.